AI lead reactivation for gyms.
Built for the gym who's already tried the off-the-shelf option and bounced off it.
Spots members going quiet and follows up personally, timed around school holidays and the start of each term.
An AI agency, minus the theatre.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
What AI lead reactivation actually does
Your CRM is sitting on a graveyard of old leads that went quiet. With the right workflow automated, nine hours of admin a week could drop to about one.*
*Illustrative example only, based on 9 hours a week of admin falling to about 1 hour a week. Actual results vary by workflow and business.
Less admin.
More weekend.
No theatre.
What you get
What changes for gyms after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided.
- Scores every dormant lead by reactivation likelihood
- Detects buying-trigger events (funding, hiring, product launches)
- Personalised re-entry message referencing what's actually changed
- Reports back which leads to bin and which to call this week
- No shelfware or licences you do not use
- No AI theatre
The friction gyms hit that other industries don't.
Gyms and studios live or die on membership retention, and most churn happens quietly, weeks before someone cancels.
Lead follow-up, trial conversion, and renewal reminders are the levers that decide a gym's membership numbers.
From one-person trades to national organisations, we find the hours :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Questions gyms ask
What happens if we want to swap a vendor out later?
AI lead reactivation is built behind a small adapter layer specifically so swapping a model provider or a data source is a one-day job, not a re-architecture. Claude for research + writing, Clay / Apollo for signal data, HubSpot / Salesforce / Pipedrive, Slack digest of warm wake-ups are our defaults, but the build is intentionally portable.
Is AI lead reactivation worth it for a smaller gym?
Often, yes - and counterintuitively the ROI is sometimes faster than for the big end of town because there's less integration overhead. We'll tell you honestly on the scoping call if it isn't.
Anyone else in this space using AI lead reactivation?
Plenty. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep. The interesting question is rarely "does it work" - it's "is your team ready to use the output." That's what we'd scope on the call.
What happens when the Holidays Act is replaced?
The Employment Leave Act 2026 replaces it on 6 August 2028. Until then payroll follows the current Holidays Act, so leave calculations need to handle today's rules and the changeover.
Can it remind us about the annual return?
Yes. Every company must file an annual return with the Companies Office each year, separate from its tax return.
Talk to us about AI lead reactivation
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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