AI lead qualification for optometrists.
AI lead qualification that fits an optometry practice's week, not the other way around.
Eye test recalls, bookings and patient messages handled automatically, with patient information protected under the Privacy Act 2020.
Built around how New Zealand works.
Scores new enquiries on fit and urgency so your team calls the right people back first, before a competitor does.
- Serious breaches get reported
- Holidays Act until August 2028
- Payday filing, every payday
Less admin.
More weekend.
No theatre.
What you get
Sales reps spend 70% less time on dead-end conversations.
- Auto-enriches with NZBN, company size, and history
- Scores using your past won/lost deals as training data
- Hot leads get SMS-routed to the right rep instantly
- Cold leads enter nurture, not the bin
- No annual contracts
- No shelfware or licences you do not use
Not your typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Optometry practices run their businesses unlike anyone else.
Optometrists balance eye tests, recalls, and frame sales, with recall reminders often the first thing to slip.
Recall reminders and insurance or funding queries are the recurring admin load behind every optometry front desk.
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
On the tools or running at scale, the admin still eats the week :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Good questions, answered
When does AI lead qualification actually pay back?
Inside the first quarter, in our experience. We pick the first slice specifically because it's the highest-leverage workflow for an optometry practice - so the savings start landing before the rest of the build is finished.
Will this run on our own infrastructure?
Yes, where it makes sense. AI lead qualification can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Claude, HubSpot, NZBN API, Twilio, Vercel but the architecture supports your existing platform choices.
Do you do hourly billing or fixed price?
Fixed price for the pilot, every time. After that it's your call - fixed price per milestone or a small monthly retainer for ongoing iteration. We don't run open-ended T&M because it disincentivises us from finishing.
What does the Privacy Act 2020 mean for AI?
The same rules apply as for any system holding personal information. A breach that could cause serious harm must be reported to the Privacy Commissioner, who expects it within 72 hours.
Do you work with Xero?
Yes. Xero is one of the systems we build around, and we connect to the other tools you already run rather than asking you to switch.
Talk to us about AI lead qualification
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