Gyms are some of the most efficient operators in New Zealand – which means the easy wins from AI lead qualification are usually already taken. The brief we accept is the one focused on the workflow you've tried to fix twice and given up on.
Gyms · Applied AI
Built for the gym who's already tried the off-the-shelf option and bounced off it.
What AI lead qualification actually does
Every form-fill, every missed call, every Instagram DM – scored, enriched, and routed within minutes. Your team only sees leads that match your ideal customer.
- 01 Auto-enriches with NZBN, company size, and history
- 02 Scores using your past won/lost deals as training data
- 03 Hot leads get SMS-routed to the right rep instantly
- 04 Cold leads enter nurture, not the bin
Built on: Claude HubSpot NZBN API Twilio Vercel
Without Kiwi Dynamics
With Kiwi Dynamics
From the trenches
The shape of every gym brief we've seen.
- Gyms and studios live or die on membership retention, and most churn happens quietly, weeks before someone cancels.
- Lead follow-up, trial conversion, and renewal reminders are the levers that decide a gym's membership numbers.
How we build AI lead qualification for gyms.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a gym business, so value lands before the build is finished. AI scores your leads.
Talk to usThe outcome for gyms
Sales reps spend 70% less time on dead-end conversations. For gyms, that almost always shows up as fewer interruptions and a calmer week, not a dashboard chart.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
How quickly can we see something running?
Week three for a clickable internal demo against real data. Week six for a slice your team can actually use. We hold ourselves to those numbers because they're what stops a project drifting into "endless discovery".
What's the smallest engagement you'd take on?
A two-week paid discovery for gyms that aren't sure whether the build is worth doing at all. You get a one-page write-up of what we'd build, what we'd skip, and what it would cost. About 30% of those discoveries end with us recommending you don't proceed.
What's the realistic outcome for gyms?
Sales reps spend 70% less time on dead-end conversations. We don't promise tenfold lifts because we don't see them outside of marketing decks.
What tools do you build AI lead qualification on?
For AI lead qualification we usually reach for Claude, HubSpot, NZBN API, Twilio, Vercel. We're tool-agnostic at heart – we pick what your gym team can actually run after we hand the build over, not what looks good on a vendor sticker.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.