Gyms are some of the most efficient operators in New Zealand - which means the easy wins from AI lead qualification are usually already taken. The brief we accept is the one focused on the workflow you've tried to fix twice and given up on.
Built for the gym who's already tried the off-the-shelf option and bounced off it.
Our goal is to give gyms a three-day weekend, so people can spend more time with their families and the people they love :)
What AI lead qualification actually does
Every form-fill, every missed call, every Instagram DM - scored, enriched, and routed within minutes. Your team only sees leads that match your ideal customer.
- 01 Auto-enriches with NZBN, company size, and history
- 02 Scores using your past won/lost deals as training data
- 03 Hot leads get SMS-routed to the right rep instantly
- 04 Cold leads enter nurture, not the bin
Built on: Claude HubSpot NZBN API Twilio Vercel
Without Kiwi Dynamics
With Kiwi Dynamics
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI lead qualification runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for gyms first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI lead qualification compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Kiwi Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
The shape of every gym brief we've seen.
- Gyms and studios live or die on membership retention, and most churn happens quietly, weeks before someone cancels.
- Lead follow-up, trial conversion, and renewal reminders are the levers that decide a gym's membership numbers.
How we build AI lead qualification for gyms.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a gym business, so value lands before the build is finished. AI scores your leads.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing gyms the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for gyms
Sales reps spend 70% less time on dead-end conversations. For gyms, that almost always shows up as fewer interruptions and a calmer week, not a dashboard chart.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How quickly can we see something running?
Week three for a clickable internal demo against real data. Week six for a slice your team can actually use. We hold ourselves to those numbers because they're what stops a project drifting into "endless discovery".
What's the smallest engagement you'd take on?
A two-week paid discovery for gyms that aren't sure whether the build is worth doing at all. You get a one-page write-up of what we'd build, what we'd skip, and what it would cost. About 30% of those discoveries end with us recommending you don't proceed.
What's the realistic outcome for gyms?
Sales reps spend 70% less time on dead-end conversations. We don't promise tenfold lifts because we don't see them outside of marketing decks.
What tools do you build AI lead qualification on?
For AI lead qualification we usually reach for Claude, HubSpot, NZBN API, Twilio, Vercel. We're tool-agnostic at heart - we pick what your gym team can actually run after we hand the build over, not what looks good on a vendor sticker.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.