There is a version of AI lead qualification that chiropractors buy off a shelf and quietly stop using inside a month. Then there's the version that's wired into your real workflow, owned by a person on your team, and still in use a year later. We only build the second one.
AI scores your leads, built around how a chiropractor actually works.
Our goal is to give chiropractors a three-day weekend, so people can spend more time with their families and the people they love :)
What AI lead qualification actually does
Every form-fill, every missed call, every Instagram DM - scored, enriched, and routed within minutes. Your team only sees leads that match your ideal customer.
- 01 Auto-enriches with NZBN, company size, and history
- 02 Scores using your past won/lost deals as training data
- 03 Hot leads get SMS-routed to the right rep instantly
- 04 Cold leads enter nurture, not the bin
Built on: Claude HubSpot NZBN API Twilio Vercel
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI lead qualification runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for chiropractors first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI lead qualification compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Kiwi Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
Chiropractors need software built around their week, not against it.
- Chiropractic clinics run on repeat visits, and keeping a treatment plan on schedule takes constant follow-up.
- Rebooking and treatment plan adherence are what most affect a chiropractic clinic's outcomes and revenue alike.
How we build AI lead qualification for chiropractors.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a chiropractor business, so value lands before the build is finished. AI scores your leads.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing chiropractors the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for chiropractors
What changes for chiropractors after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided. Sales reps spend 70% less time on dead-end conversations.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
What's a typical engagement length for chiropractors?
Six to twelve weeks for the build, then a short managed-services month while the system goes from "shipped" to "owned by your team". After that you keep us on retainer if you want, or take it from there yourself.
Do you do hourly billing or fixed price?
Fixed price for the pilot, every time. After that it's your call - fixed price per milestone or a small monthly retainer for ongoing iteration. We don't run open-ended T&M because it disincentivises us from finishing.
Has this actually shipped for a real chiropractor?
Yes. Sales reps spend 70% less time on dead-end conversations. We'll share comparable engagements on the call.
Can you work with our existing systems?
Yes. The default AI lead qualification stack we reach for is Claude, HubSpot, NZBN API, Twilio, Vercel, but we'll bend it around whatever you already run - Xero, HubSpot, Shopify, Cin7, your own in-house apps. The discovery week maps every data source before any build starts.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.