AI lead generation for plumbers.
Get me new leads, built around how a plumbing business actually works.
Quotes with GST shown correctly, job sheets and invoices done from the van, so evenings are not spent on paperwork.
Built around how New Zealand works.
Finds businesses in your area that fit your best customers, using public records like the NZBN register, and drafts a first approach.
- An annual return every year
- GST at 15 per cent
- Job management built in New Zealand
An AI agency, minus the theatre.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
From one-person trades to national organisations, we find the hours :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
What we keep hearing from NZ plumbing businesses.
Plumbers lose jobs to whoever answers the phone first, and most calls come in while they're already under a sink.
Missed calls, slow quotes, and unchased invoices are the three leaks that cost plumbing businesses the most money.
One workflow.
In production.
In weeks.
What you get
We'd call the engagement a success when plumbing businesses are using the system without thinking about us.
- Lookalike modelling from your closed-won accounts
- Multi-source enrichment (LinkedIn, Companies Office NZ, web)
- Email + phone validation before anything hits your CRM
- Weekly leaderboard of the hottest accounts to chase
- No AI theatre
- No shelfware or licences you do not use
How much is the admin really costing you?
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Straight answers
Can you walk us through a comparable build?
Yes - on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. An NZ B2B software company built a 300-lead/week pipeline on autopilot - entire SDR seat returned.
Will this run on our own infrastructure?
Yes, where it makes sense. AI lead generation can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Claude for ICP scoring + research, Apollo, Clay, LinkedIn Sales Navigator, NZ Companies Office data, HubSpot / Salesforce / Pipedrive but the architecture supports your existing platform choices.
When does AI lead generation actually pay back?
Inside the first quarter, in our experience. We pick the first slice specifically because it's the highest-leverage workflow for a plumbing business - so the savings start landing before the rest of the build is finished.
Can AI help with payday filing?
It can prepare it. Employers file employment information every payday, within 2 working days when filing electronically, and automation can have it ready for a person to check.
What happens when the Holidays Act is replaced?
The Employment Leave Act 2026 replaces it on 6 August 2028. Until then payroll follows the current Holidays Act, so leave calculations need to handle today's rules and the changeover.
Let's chat
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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