AI lead generation is overhyped at the macro level and underused at the workflow level. For a NZ gym, that gap is where the actual ROI lives – and where most of our work happens.
Gyms · Applied AI
The version of AI lead generation that gyms still use a year after launch.
What AI lead generation actually does
An AI agent that finds new leads matching your best customers, validates the contact details, and feeds a continuous trickle of qualified prospects into your CRM – every week, without you lifting a finger.
- 01 Lookalike modelling from your closed-won accounts
- 02 Multi-source enrichment (LinkedIn, Companies Office NZ, web)
- 03 Email + phone validation before anything hits your CRM
- 04 Weekly leaderboard of the hottest accounts to chase
Built on: Claude for ICP scoring + research Apollo, Clay, LinkedIn Sales Navigator NZ Companies Office data HubSpot / Salesforce / Pipedrive
Without Kiwi Dynamics
With Kiwi Dynamics
The honest read
Where most gyms engagements actually deliver value.
- Gyms and studios live or die on membership retention, and most churn happens quietly, weeks before someone cancels.
- Lead follow-up, trial conversion, and renewal reminders are the levers that decide a gym's membership numbers.
How we build AI lead generation for gyms.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a gym business, so value lands before the build is finished. Get me new leads.
Talk to usThe outcome for gyms
We'd call the engagement a success when gyms are using the system without thinking about us. An NZ B2B software company built a 300-lead/week pipeline on autopilot – entire SDR seat returned.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
What's a typical engagement length for gyms?
Six to twelve weeks for the build, then a short managed-services month while the system goes from "shipped" to "owned by your team". After that you keep us on retainer if you want, or take it from there yourself.
Are there hidden costs we should plan for?
Three to know about: model/API spend (which we set up under your own account, not ours, so you see and control it), any new SaaS subscriptions we recommend, and your team's time during rollout. We surface all three in the quote so there are no surprises.
Anyone else in this space using AI lead generation?
Plenty. An NZ B2B software company built a 300-lead/week pipeline on autopilot – entire SDR seat returned. The interesting question is rarely "does it work" – it's "is your team ready to use the output." That's what we'd scope on the call.
Can you work with our existing systems?
Yes. The default AI lead generation stack we reach for is Claude for ICP scoring + research, Apollo, Clay, LinkedIn Sales Navigator, NZ Companies Office data, HubSpot / Salesforce / Pipedrive, but we'll bend it around whatever you already run – Xero, HubSpot, Shopify, Cin7, your own in-house apps. The discovery week maps every data source before any build starts.
Worth a conversation?
Even if you don't end up working with us, you'll leave the call knowing what's worth building.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.