AI lead generation for gyms.
The version of AI lead generation that gyms still use a year after launch.
Made for New Zealand paperwork.
Finds businesses in your area that fit your best customers, using public records like the NZBN register, and drafts a first approach.
- An annual return every year
- Four school terms a year
- Serious breaches get reported
Spots members going quiet and follows up personally, timed around school holidays and the start of each term.
We'd call the engagement a success when gyms are using the system without thinking about us. An NZ B2B software company built a 300-lead/week pipeline on autopilot - entire SDR seat returned. Kiwi Dynamics
How the work runs
We find the one workflow costing gyms the most hours, ship a working slice into production in weeks, prove it pays for itself, then harden it and hand it over.
Not your typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Where most gyms engagements actually deliver value.
Gyms and studios live or die on membership retention, and most churn happens quietly, weeks before someone cancels.
Lead follow-up, trial conversion, and renewal reminders are the levers that decide a gym's membership numbers.
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Questions gyms ask
Can you work with our existing systems?
Yes. The default AI lead generation stack we reach for is Claude for ICP scoring + research, Apollo, Clay, LinkedIn Sales Navigator, NZ Companies Office data, HubSpot / Salesforce / Pipedrive, but we'll bend it around whatever you already run - Xero, HubSpot, Shopify, Cin7, your own in-house apps. The discovery week maps every data source before any build starts.
Anyone else in this space using AI lead generation?
Plenty. An NZ B2B software company built a 300-lead/week pipeline on autopilot - entire SDR seat returned. The interesting question is rarely "does it work" - it's "is your team ready to use the output." That's what we'd scope on the call.
Are there hidden costs we should plan for?
Three to know about: model/API spend (which we set up under your own account, not ours, so you see and control it), any new SaaS subscriptions we recommend, and your team's time during rollout. We surface all three in the quote so there are no surprises.
Can it keep track of ACC levies?
Yes. ACC work levies are set by the classification unit your work falls under, and self-employed people are invoiced after filing their tax return.
Does it keep up with KiwiSaver changes?
It has to. The minimum employer contribution rose to 3.5 per cent on 1 April 2026 and rises to 4 per cent on 1 April 2028.
Talk to us about AI lead generation
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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