Every cleaning company business we've worked with has a different definition of "broken". AI lead generation only earns its keep when it solves the specific definition you'd give it on a bad day - which is why our first call is mostly listening.
For cleaning companies who want results in weeks, not a year-long transformation programme.
Our goal is to give cleaning companies a three-day weekend, so people can spend more time with their families and the people they love :)
What AI lead generation actually does
An AI agent that finds new leads matching your best customers, validates the contact details, and feeds a continuous trickle of qualified prospects into your CRM - every week, without you lifting a finger.
- 01 Lookalike modelling from your closed-won accounts
- 02 Multi-source enrichment (LinkedIn, Companies Office NZ, web)
- 03 Email + phone validation before anything hits your CRM
- 04 Weekly leaderboard of the hottest accounts to chase
Built on: Claude for ICP scoring + research Apollo, Clay, LinkedIn Sales Navigator NZ Companies Office data HubSpot / Salesforce / Pipedrive
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI lead generation runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for cleaning companies first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI lead generation compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Kiwi Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
The friction cleaning companies hit that other industries don't.
- Cleaning businesses run on recurring contracts and one-off quotes, both of which need fast, consistent follow-up to win.
- Quote turnaround and scheduling reliability are what most decide whether a cleaning company keeps a client past the first job.
How we build AI lead generation for cleaning companies.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a cleaning company business, so value lands before the build is finished. Get me new leads.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing cleaning companies the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for cleaning companies
An NZ B2B software company built a 300-lead/week pipeline on autopilot - entire SDR seat returned. For cleaning companies, that almost always shows up as fewer interruptions and a calmer week, not a dashboard chart.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How fast could we have AI lead generation in production?
Eight to ten weeks for most cleaning companies. Faster if your data is in good shape and slower if we're untangling a legacy integration first. We'll give you a realistic number on the scoping call rather than the optimistic one.
What's the smallest engagement you'd take on?
A two-week paid discovery for cleaning companies that aren't sure whether the build is worth doing at all. You get a one-page write-up of what we'd build, what we'd skip, and what it would cost. About 30% of those discoveries end with us recommending you don't proceed.
Do you have proof this works for cleaning companies?
Direct case study: An NZ B2B software company built a 300-lead/week pipeline on autopilot - entire SDR seat returned. Happy to walk you through full numbers on a call.
What if our cleaning company doesn't have any data ready?
Most don't. Getting the data into shape - ingestion, cleaning, the lightweight contracts you need before any model is useful - is part of the engagement. For AI lead generation specifically, we typically run that work on Claude for ICP scoring + research, Apollo, Clay, LinkedIn Sales Navigator, NZ Companies Office data, HubSpot / Salesforce / Pipedrive and assume messy starting conditions from day one.
One reply, one direction.
We don't run sequences or follow-up automation. One useful answer, one decision on your side.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.