AI lead generation for cleaning companies.
For cleaning companies who want results in weeks, not a year-long transformation programme.
What AI lead generation actually does
An AI agent that finds new leads matching your best customers, validates the contact details, and feeds a continuous trickle of qualified prospects into your CRM - every week, without you lifting a finger. With the right workflow automated, nine hours of admin a week could drop to about one.*
*Illustrative example only, based on 9 hours a week of admin falling to about 1 hour a week. Actual results vary by workflow and business.
Quotes with GST, rosters and payday filing for a spread-out team, handled without the Sunday night spreadsheet.
The friction cleaning companies hit that other industries don't.
Cleaning businesses run on recurring contracts and one-off quotes, both of which need fast, consistent follow-up to win.
Quote turnaround and scheduling reliability are what most decide whether a cleaning company keeps a client past the first job.
Small team.
Real systems.
Zero fluff.
What you get
An NZ B2B software company built a 300-lead/week pipeline on autopilot - entire SDR seat returned.
- Lookalike modelling from your closed-won accounts
- Multi-source enrichment (LinkedIn, Companies Office NZ, web)
- Email + phone validation before anything hits your CRM
- Weekly leaderboard of the hottest accounts to chase
- No annual contracts
- No shelfware or licences you do not use
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Not your typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
On the tools or running at scale, the admin still eats the week :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Straight answers
What's the smallest engagement you'd take on?
A two-week paid discovery for cleaning companies that aren't sure whether the build is worth doing at all. You get a one-page write-up of what we'd build, what we'd skip, and what it would cost. About 30% of those discoveries end with us recommending you don't proceed.
Do you have proof this works for cleaning companies?
Direct case study: An NZ B2B software company built a 300-lead/week pipeline on autopilot - entire SDR seat returned. Happy to walk you through full numbers on a call.
What if our cleaning company doesn't have any data ready?
Most don't. Getting the data into shape - ingestion, cleaning, the lightweight contracts you need before any model is useful - is part of the engagement. For AI lead generation specifically, we typically run that work on Claude for ICP scoring + research, Apollo, Clay, LinkedIn Sales Navigator, NZ Companies Office data, HubSpot / Salesforce / Pipedrive and assume messy starting conditions from day one.
Can AI help with payday filing?
It can prepare it. Employers file employment information every payday, within 2 working days when filing electronically, and automation can have it ready for a person to check.
Will it work alongside Fergus or Tradify?
We build around the tools you already run instead of replacing them. Fergus and Tradify are both job management tools built in New Zealand for trades.
Let's chat
StartContact us
Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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