AI content generation is overhyped at the macro level and underused at the workflow level. For a NZ hair salon, that gap is where the actual ROI lives – and where most of our work happens.
Hair salons · Applied AI
The version of AI content generation that hair salons still use a year after launch.
What AI content generation actually does
A content engine trained on your voice, not generic SaaS-speak. Service pages, blog posts, social captions, and email sequences that sound like you wrote them at 2am – but didn't.
- 01 Voice and tone trained on your past content
- 02 Built-in NZ-specific spelling, terms, and slang
- 03 Auto-publishes to your CMS, scheduled across channels
- 04 You approve before anything goes live
Built on: Claude Vercel AI SDK Sanity Buffer Ghost
The hair salons reality
What we keep hearing from NZ hair salons.
- Salons run on a fully booked chair, and every gap in the calendar is revenue that doesn't come back.
- Rebooking, no-show follow-ups, and client reminders are what keep a salon's calendar full without constant manual chasing.
How we build AI content generation for hair salons.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a hair salon business, so value lands before the build is finished. AI content engine.
Talk to usThe outcome for hair salons
The shape of the result for hair salons: Publishes 4x more content per week without adding headcount. Built on Claude, hardened with the rest of the stack as it scales.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
What's a typical engagement length for hair salons?
Six to twelve weeks for the build, then a short managed-services month while the system goes from "shipped" to "owned by your team". After that you keep us on retainer if you want, or take it from there yourself.
Do you do hourly billing or fixed price?
Fixed price for the pilot, every time. After that it's your call – fixed price per milestone or a small monthly retainer for ongoing iteration. We don't run open-ended T&M because it disincentivises us from finishing.
What's the realistic outcome for hair salons?
Publishes 4x more content per week without adding headcount. We don't promise tenfold lifts because we don't see them outside of marketing decks.
Can you work with our existing systems?
Yes. The default AI content generation stack we reach for is Claude, Vercel AI SDK, Sanity, Buffer, Ghost, but we'll bend it around whatever you already run – Xero, HubSpot, Shopify, Cin7, your own in-house apps. The discovery week maps every data source before any build starts.
Skip the pitch.
Tell us the workflow and we'll come back with what we'd build first.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.