Gyms are some of the most efficient operators in New Zealand – which means the easy wins from AI content generation are usually already taken. The brief we accept is the one focused on the workflow you've tried to fix twice and given up on.
Gyms · Applied AI
Gyms-grade AI content generation, shipped by people who've done it before.
What AI content generation actually does
A content engine trained on your voice, not generic SaaS-speak. Service pages, blog posts, social captions, and email sequences that sound like you wrote them at 2am – but didn't.
- 01 Voice and tone trained on your past content
- 02 Built-in NZ-specific spelling, terms, and slang
- 03 Auto-publishes to your CMS, scheduled across channels
- 04 You approve before anything goes live
Built on: Claude Vercel AI SDK Sanity Buffer Ghost
Lay of the land
The two or three things that decide whether this works for gyms.
- Gyms and studios live or die on membership retention, and most churn happens quietly, weeks before someone cancels.
- Lead follow-up, trial conversion, and renewal reminders are the levers that decide a gym's membership numbers.
How we build AI content generation for gyms.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a gym business, so value lands before the build is finished. AI content engine.
Talk to usThe outcome for gyms
If we build the right slice first, gyms feel the difference inside the first month. Publishes 4x more content per week without adding headcount.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
How quickly can we see something running?
Week three for a clickable internal demo against real data. Week six for a slice your team can actually use. We hold ourselves to those numbers because they're what stops a project drifting into "endless discovery".
What's the smallest engagement you'd take on?
A two-week paid discovery for gyms that aren't sure whether the build is worth doing at all. You get a one-page write-up of what we'd build, what we'd skip, and what it would cost. About 30% of those discoveries end with us recommending you don't proceed.
Can you walk us through a comparable build?
Yes – on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. Publishes 4x more content per week without adding headcount.
What tools do you build AI content generation on?
For AI content generation we usually reach for Claude, Vercel AI SDK, Sanity, Buffer, Ghost. We're tool-agnostic at heart – we pick what your gym team can actually run after we hand the build over, not what looks good on a vendor sticker.
One reply, one direction.
We don't run sequences or follow-up automation. One useful answer, one decision on your side.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.