Roofing companies are some of the most efficient operators in New Zealand - which means the easy wins from AI ads are usually already taken. The brief we accept is the one focused on the workflow you've tried to fix twice and given up on.
For roofing companies who want results in weeks, not a year-long transformation programme.
Our goal is to give roofing companies a three-day weekend, so people can spend more time with their families and the people they love :)
What AI ads actually does
AI-generated ad creative, auto-tested headlines, and bid management that actually watches CPL - not just CPC. Built for NZ businesses tired of agencies that hide behind dashboards.
- 01 Auto-generated headlines, descriptions, and image creative
- 02 Daily creative rotation - kills losers, scales winners
- 03 Honest CPL reporting, not vanity click metrics
- 04 Works across Google, Meta, TikTok, and LinkedIn
Built on: Google Ads API Meta Marketing API Claude Replicate Vercel
Without Kiwi Dynamics
With Kiwi Dynamics
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI ads runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for roofing companies first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI ads compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Kiwi Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
Where roofing companies actually lose hours and dollars.
- Roofers quote off photos, chase weather windows, and juggle insurance jobs that all move at different speeds.
- Fast, accurate quoting from a photo is the single biggest lever for a roofing business's close rate.
How we build AI ads for roofing companies.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a roofing company business, so value lands before the build is finished. AI-managed paid ads.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing roofing companies the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for roofing companies
Average 38% lower cost-per-lead vs. agency-managed accounts. For roofing companies, that almost always shows up as fewer interruptions and a calmer week, not a dashboard chart.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How quickly can we see something running?
Week three for a clickable internal demo against real data. Week six for a slice your team can actually use. We hold ourselves to those numbers because they're what stops a project drifting into "endless discovery".
What's the smallest engagement you'd take on?
A two-week paid discovery for roofing companies that aren't sure whether the build is worth doing at all. You get a one-page write-up of what we'd build, what we'd skip, and what it would cost. About 30% of those discoveries end with us recommending you don't proceed.
Can you walk us through a comparable build?
Yes - on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. Average 38% lower cost-per-lead vs. agency-managed accounts.
What tools do you build AI ads on?
For AI ads we usually reach for Google Ads API, Meta Marketing API, Claude, Replicate, Vercel. We're tool-agnostic at heart - we pick what your roofing company team can actually run after we hand the build over, not what looks good on a vendor sticker.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.