AI ads for roofers.
For roofing companies who want results in weeks, not a year-long transformation programme.
Measure-ups turned into quotes with GST shown correctly, and job photos filed for restricted building work records.
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
How much is the admin really costing you?
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
What AI ads actually do
AI-generated ad creative, auto-tested headlines, and bid management that actually watches CPL - not just CPC. With the right workflow automated, nine hours of admin a week could drop to about one.*
*Illustrative example only, based on 9 hours a week of admin falling to about 1 hour a week. Actual results vary by workflow and business.
Less admin.
More weekend.
No theatre.
What you get
Average 38% lower cost-per-lead vs.
- Auto-generated headlines, descriptions, and image creative
- Daily creative rotation - kills losers, scales winners
- Honest CPL reporting, not vanity click metrics
- Works across Google, Meta, TikTok, and LinkedIn
- No shelfware or licences you do not use
- No annual contracts
Where roofing companies actually lose hours and dollars.
Roofers quote off photos, chase weather windows, and juggle insurance jobs that all move at different speeds.
Fast, accurate quoting from a photo is the single biggest lever for a roofing business's close rate.
Good questions, answered
What's the smallest engagement you'd take on?
A two-week paid discovery for roofing companies that aren't sure whether the build is worth doing at all. You get a one-page write-up of what we'd build, what we'd skip, and what it would cost. About 30% of those discoveries end with us recommending you don't proceed.
What tools do you build AI ads on?
For AI ads we usually reach for Google Ads API, Meta Marketing API, Claude, Replicate, Vercel. We're tool-agnostic at heart - we pick what your roofing company team can actually run after we hand the build over, not what looks good on a vendor sticker.
How quickly can we see something running?
Week three for a clickable internal demo against real data. Week six for a slice your team can actually use. We hold ourselves to those numbers because they're what stops a project drifting into "endless discovery".
Do you work with Xero?
Yes. Xero is one of the systems we build around, and we connect to the other tools you already run rather than asking you to switch.
Can it keep our building records in order?
Yes. Restricted building work must be done or supervised by a Licensed Building Practitioner, who provides a Record of Building Work, and AI can keep those filed per job.
Let's chat
StartContact us
Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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