AI ads for law firms.
Built for the law firm who's already tried the off-the-shelf option and bounced off it.
Intake, file notes and document review sped up, with client information protected under the Privacy Act 2020 and kept in New Zealand.
What AI ads actually do
AI-generated ad creative, auto-tested headlines, and bid management that actually watches CPL - not just CPC. With the right workflow automated, nine hours of admin a week could drop to about one.*
*Illustrative example only, based on 9 hours a week of admin falling to about 1 hour a week. Actual results vary by workflow and business.
The shape of every law firm brief we've seen.
Law firms bill for judgement, but a huge share of the week still goes on intake, document review, and status updates.
New matter intake and routine client updates are the two places firms lose the most billable time to admin.
One workflow.
In production.
In weeks.
What you get
What changes for law firms after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided.
- Auto-generated headlines, descriptions, and image creative
- Daily creative rotation - kills losers, scales winners
- Honest CPL reporting, not vanity click metrics
- Works across Google, Meta, TikTok, and LinkedIn
- No AI theatre
- No shelfware or licences you do not use
How the work runs
We find the one workflow costing law firms the most hours, ship a working slice into production in weeks, prove it pays for itself, then harden it and hand it over.
Not your typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Straight answers
What happens if we want to swap a vendor out later?
AI ads is built behind a small adapter layer specifically so swapping a model provider or a data source is a one-day job, not a re-architecture. Google Ads API, Meta Marketing API, Claude, Replicate, Vercel are our defaults, but the build is intentionally portable.
What's the realistic timeline for AI ads with a law firm?
Most law firms have their first usable slice in week 5 or 6. We'd rather ship narrow and real than broad and aspirational - your team gets to use the thing well before the engagement is "done".
Is AI ads worth it for a smaller law firm?
Often, yes - and counterintuitively the ROI is sometimes faster than for the big end of town because there's less integration overhead. We'll tell you honestly on the scoping call if it isn't.
Does scheduling handle public holidays?
It should. New Zealand has 11 national public holidays, including Matariki, plus a regional anniversary day that depends on where your business is.
Can it keep track of ACC levies?
Yes. ACC work levies are set by the classification unit your work falls under, and self-employed people are invoiced after filing their tax return.
Talk to us about AI ads
StartContact us
Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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