Most law firms we talk to aren't short of dashboards or tools – they're short of an hour back in the week. That's the lens we put on AI ads: not a tech showcase, but a careful look at the one or two workflows where a law firm is paying for the same problem to be solved twice.
Law firms · Applied AI
Built for the law firm who's already tried the off-the-shelf option and bounced off it.
What AI ads actually does
AI-generated ad creative, auto-tested headlines, and bid management that actually watches CPL – not just CPC. Built for NZ businesses tired of agencies that hide behind dashboards.
- 01 Auto-generated headlines, descriptions, and image creative
- 02 Daily creative rotation – kills losers, scales winners
- 03 Honest CPL reporting, not vanity click metrics
- 04 Works across Google, Meta, TikTok, and LinkedIn
Built on: Google Ads API Meta Marketing API Claude Replicate Vercel
From the trenches
The shape of every law firm brief we've seen.
- Law firms bill for judgement, but a huge share of the week still goes on intake, document review, and status updates.
- New matter intake and routine client updates are the two places firms lose the most billable time to admin.
How we build AI ads for law firms.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a law firm business, so value lands before the build is finished. AI-managed paid ads.
Talk to usThe outcome for law firms
What changes for law firms after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided. Average 38% lower cost-per-lead vs. agency-managed accounts.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
What's the realistic timeline for AI ads with a law firm?
Most law firms have their first usable slice in week 5 or 6. We'd rather ship narrow and real than broad and aspirational – your team gets to use the thing well before the engagement is "done".
Is AI ads worth it for a smaller law firm?
Often, yes – and counterintuitively the ROI is sometimes faster than for the big end of town because there's less integration overhead. We'll tell you honestly on the scoping call if it isn't.
Has this actually shipped for a real law firm?
Yes. Average 38% lower cost-per-lead vs. agency-managed accounts. We'll share comparable engagements on the call.
What happens if we want to swap a vendor out later?
AI ads is built behind a small adapter layer specifically so swapping a model provider or a data source is a one-day job, not a re-architecture. Google Ads API, Meta Marketing API, Claude, Replicate, Vercel are our defaults, but the build is intentionally portable.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.