The version of AI lead reactivation that works for a Wānaka business is rarely the version a national vendor would sell you. We build the one that fits how your team actually operates – usually with fewer parts than the off-the-shelf pitch.
Otago · Applied AI
For Wānaka operators who want a working pilot in weeks, not a year-long programme.
What AI lead reactivation actually does
Your CRM is sitting on a graveyard of old leads that went quiet. An AI reactivation agent works through them at scale – researches what's changed at their business, writes a relevant re-entry message, and only books a meeting when there's a real reason to reconnect.
- 01 Scores every dormant lead by reactivation likelihood
- 02 Detects buying-trigger events (funding, hiring, product launches)
- 03 Personalised re-entry message referencing what's actually changed
- 04 Reports back which leads to bin and which to call this week
Built on: Claude for research + writing Clay / Apollo for signal data HubSpot / Salesforce / Pipedrive Slack digest of warm wake-ups
Otago
What's different about doing this work in Wānaka.
- Wānaka has the boom-and-shoulder rhythm of a lifestyle town – AI here helps small teams handle big seasonal swings without burning out.
- Tourism, hospitality, lifestyle property, and trades feeding constant builds. AI shines when it lets a small operator look like a big one.
We work with teams across Wānaka: Wānaka township · Albert Town · Hāwea · Cardrona · Lake Hāwea.
Talk to us about this →How we build AI lead reactivation for a Wānaka team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Wānaka business, so value lands before the build is finished. Wake up cold pipeline.
Talk to usThe outcome for Wānaka teams
We'd call the engagement a success when Wānaka teams are using the system without thinking about us. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
When does AI lead reactivation actually pay back?
Inside the first quarter, in our experience. We pick the first slice specifically because it's the highest-leverage workflow for a Wānaka – so the savings start landing before the rest of the build is finished.
How do you price AI lead reactivation engagements?
Fixed-scope pilots first, then either project pricing or a small monthly retainer for the ongoing work. No long lock-ins, no 18-month black-box deals. Most Wānaka businesses are surprised how small the first cheque is.
Anyone else in this space using AI lead reactivation?
Plenty. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep. The interesting question is rarely "does it work" – it's "is your team ready to use the output." That's what we'd scope on the call.
Will this run on our own infrastructure?
Yes, where it makes sense. AI lead reactivation can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Claude for research + writing, Clay / Apollo for signal data, HubSpot / Salesforce / Pipedrive, Slack digest of warm wake-ups but the architecture supports your existing platform choices.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.