AI personalisation in Timaru.
Built and supported here - the way a Timaru business would actually use it.
Business in Timaru.
Food and fibre drive South Canterbury, and PrimePort handled $1.1 billion of exports in 2021, 99 per cent of them food and fibre products.
Fonterra's Clandeboye dairy factory and McCain's food processing plant are both in the district. Dominion Day (South Canterbury Anniversary) falls on the fourth Monday in September.
Timaru processes dairy, meat, vegetables and beer for export through PrimePort. We automate the shift rosters, supplier paperwork and reporting those plants run on.
Knows the New Zealand rules.
Personalised offers timed around school terms, public holidays and the local events your customers actually plan around.
- Four school terms a year
- 11 public holidays, plus yours
- Payday filing, every payday
On the tools or running at scale, the admin still eats the week :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Built differently, on purpose.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
One workflow.
In production.
In weeks.
What AI personalisation covers
The shape of the result for Timaru teams: Conversion lift of 18-32% over generic site experiences.
- Per-customer recommendations across web and email
- Dynamic landing pages tailored to traffic source
- Lifecycle messaging triggered by real behaviour
- GDPR + NZ Privacy Act compliant by default
- No AI theatre
- No shelfware or licences you do not use
How the work runs
We find the one workflow costing Timaru businesses the most hours, ship a working slice into production in weeks, prove it pays for itself, then harden it and hand it over.
Straight answers
Do you do hourly billing or fixed price?
Fixed price for the pilot, every time. After that it's your call - fixed price per milestone or a small monthly retainer for ongoing iteration. We don't run open-ended T&M because it disincentivises us from finishing.
What's a typical engagement length for Timaru businesses?
Six to twelve weeks for the build, then a short managed-services month while the system goes from "shipped" to "owned by your team". After that you keep us on retainer if you want, or take it from there yourself.
Can you work with our existing systems?
Yes. The default AI personalisation stack we reach for is Claude, Vercel Edge, Postgres, Klaviyo, but we'll bend it around whatever you already run - Xero, HubSpot, Shopify, Cin7, your own in-house apps. The discovery week maps every data source before any build starts.
Can AI help with payday filing?
It can prepare it. Employers file employment information every payday, within 2 working days when filing electronically, and automation can have it ready for a person to check.
Does scheduling handle public holidays?
It should. New Zealand has 11 national public holidays, including Matariki, plus a regional anniversary day that depends on where your business is.
Get started in 5 minutes
StartContact us
Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
Was this helpful?
Thanks, your comment is with our team.