Built for the parts of the public relations specialists job that eat a Tuesday.
Every public relations specialists team we've worked with has a different definition of "broken".
0.42% of all Claude.ai conversations map to this kind of work (Anthropic Economic Index, March 2026).
What changes for public relations specialists week to week
Public Relations Specialists sits within Media, Design & Content, one of the sectors we build production AI for.
- Draft and edit copy on brand
- Repurpose content across channels
- Research and outline fast
- Caption, summarise and tag media
0.42% of all Claude.ai conversations map to this kind of work (Anthropic Economic Index, March 2026) For Public Relations Specialists, that almost always shows up as fewer interruptions and a calmer week, not a dashboard chart. Kiwi Dynamics
By the numbers
Canada's overall AI usage sits at 4.37x its expected level, with Singapore leading at 5.53x.
Adoption is already well ahead of the curve, and the edge goes to whoever turns it into a concrete workflow first.
Built differently, on purpose.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Straight answers
Do you have proof this works for Public Relations Specialists?
Direct case study: 0.42% of all Claude.ai conversations map to this kind of work (Anthropic Economic Index, March 2026) Happy to walk you through full numbers on a call.
Will this run on our own infrastructure?
Yes, where it makes sense. AI can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Draft and edit copy on brand, Repurpose content across channels, Research and outline fast, Caption, summarise and tag media but the architecture supports your existing platform choices.
When does AI actually pay back?
Inside the first quarter, in our experience. We pick the first slice specifically because it's the highest-leverage workflow for a public relations specialists team - so the savings start landing before the rest of the build is finished.
What happens when the Holidays Act is replaced?
The Employment Leave Act 2026 replaces it on 6 August 2028. Until then payroll follows the current Holidays Act, so leave calculations need to handle today's rules and the changeover.
Does scheduling handle public holidays?
It should. New Zealand has 11 national public holidays, including Matariki, plus a regional anniversary day that depends on where your business is.
Let's chat
StartContact us
Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
Was this helpful?
Thanks, your comment is with our team.