Growth marketing in Queenstown.
One owner for the funnel - wired into a Queenstown workflow, not bolted on the side.
Queenstown staffs up for the ski season, then again for summer. We automate rostering, onboarding and guest enquiries so each new season starts without the scramble.
An AI agency, minus the theatre.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Business in Queenstown.
Tourism is the foundation of the Queenstown Lakes economy, and the district hosts far more international visitors per resident than much larger cities.
Coronet Peak and The Remarkables draw skiers from around the world. Winter ski season runs from June, and summer brings adventure tourism, with both peaks needing temporary staff.
Knows the New Zealand rules.
Marketing tied to booked work and paid invoices, not clicks, so you know which town and which channel actually pays.
- GST at 15 per cent
- KiwiSaver now 3.5 per cent
- An annual return every year
One workflow.
In production.
In weeks.
What you get
What changes for Queenstown teams after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided.
- Positioning and offer work before a dollar goes to media
- Paid search and paid social, built and managed in-house
- Lifecycle email and SMS wired to your CRM
- A single dashboard covering spend, leads, and closed revenue
- No shelfware or licences you do not use
- No AI theatre
From one-person trades to national organisations, we find the hours :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Straight answers
Anyone else in this space using growth marketing?
Plenty. A weekly number you can act on, not a monthly slide deck. The interesting question is rarely "does it work" - it's "is your team ready to use the output." That's what we'd scope on the call.
What tools do you build growth marketing on?
For growth marketing we usually reach for Google Ads API, Meta Marketing API, HubSpot, Claude, Looker Studio. We're tool-agnostic at heart - we pick what your Queenstown team can actually run after we hand the build over, not what looks good on a vendor sticker.
Is growth marketing worth it for a smaller Queenstown?
Often, yes - and counterintuitively the ROI is sometimes faster than for the big end of town because there's less integration overhead. We'll tell you honestly on the scoping call if it isn't.
What does the Privacy Act 2020 mean for AI?
The same rules apply as for any system holding personal information. A breach that could cause serious harm must be reported to the Privacy Commissioner, who expects it within 72 hours.
Can AI help with payday filing?
It can prepare it. Employers file employment information every payday, within 2 working days when filing electronically, and automation can have it ready for a person to check.
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