We've worked with enough operators in Oamaru to know that the brief that arrives in our inbox is rarely the brief that ends up shipped. The first thing we do on any AI lead reactivation project is sit with your team for a day before we propose anything.
Built and supported here - the way an Oamaru business would actually use it.
Our goal is to give Oamaru businesses a three-day weekend, so people can spend more time with their families and the people they love :)
What AI lead reactivation actually does
Your CRM is sitting on a graveyard of old leads that went quiet. An AI reactivation agent works through them at scale - researches what's changed at their business, writes a relevant re-entry message, and only books a meeting when there's a real reason to reconnect.
- 01 Scores every dormant lead by reactivation likelihood
- 02 Detects buying-trigger events (funding, hiring, product launches)
- 03 Personalised re-entry message referencing what's actually changed
- 04 Reports back which leads to bin and which to call this week
Built on: Claude for research + writing Clay / Apollo for signal data HubSpot / Salesforce / Pipedrive Slack digest of warm wake-ups
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI lead reactivation runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for Oamaru businesses first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI lead reactivation compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Kiwi Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
Where Oamaru operators actually lose hours.
- North Otago blends historic tourism with strong primary industry - AI here is about doing more with the team you can keep.
- Dairy, horticulture, heritage tourism, and a steady local trades sector. AI tools land well when they're practical and quiet.
We work with teams across Oamaru: Oamaru CBD · Weston · Waitaki · Kurow · Hampden.
Talk to us about this →How we build AI lead reactivation for an Oamaru team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Oamaru business, so value lands before the build is finished. Wake up cold pipeline.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing Oamaru businesses the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for Oamaru teams
An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep. For Oamaru teams, that almost always shows up as fewer interruptions and a calmer week, not a dashboard chart.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
When does AI lead reactivation actually pay back?
Inside the first quarter, in our experience. We pick the first slice specifically because it's the highest-leverage workflow for an Oamaru - so the savings start landing before the rest of the build is finished.
How do you price AI lead reactivation engagements?
Fixed-scope pilots first, then either project pricing or a small monthly retainer for the ongoing work. No long lock-ins, no 18-month black-box deals. Most Oamaru businesses are surprised how small the first cheque is.
Has this actually shipped for a real Oamaru?
Yes. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep. We'll share comparable engagements on the call.
Will this run on our own infrastructure?
Yes, where it makes sense. AI lead reactivation can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Claude for research + writing, Clay / Apollo for signal data, HubSpot / Salesforce / Pipedrive, Slack digest of warm wake-ups but the architecture supports your existing platform choices.
Worth a conversation?
Even if you don't end up working with us, you'll leave the call knowing what's worth building.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.