Most of our Nelson engagements start the same way: a 20-minute call where the owner describes a workflow we've heard before in shape but never in detail. AI social media is then designed against the detail, not the shape.
What AI social media actually does
An AI social manager that writes captions in your voice, picks the right photos from your library, and posts on a schedule that actually fits your week – across Instagram, Facebook, LinkedIn, and TikTok.
- 01 Captions and hashtags trained on your brand voice
- 02 Pulls and rotates assets from your existing photo library
- 03 Schedules across platforms with NZ-time aware posting
- 04 Replies to DMs and comments with human-in-the-loop
Built on: Claude Buffer Meta Graph API Vercel
Nelson-Tasman
The Nelson context, plainly.
- Nelson is creative, outdoorsy, and full of clever small businesses – AI here is about giving owner-operators their evenings back.
- Aquaculture, hops, tourism, and a deep creative sector. Nelson teams want tools that fit a smaller crew without enterprise overhead.
We work with teams across Nelson: CBD · Stoke · Tahunanui · Richmond · Motueka · Brightwater.
Talk to us about this →How we build AI social media for a Nelson team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Nelson business, so value lands before the build is finished. AI social manager.
Talk to usThe outcome for Nelson teams
We'd call the engagement a success when Nelson teams are using the system without thinking about us. Posting cadence up 5x, hours spent per week down to one.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
When does AI social media actually pay back?
Inside the first quarter, in our experience. We pick the first slice specifically because it's the highest-leverage workflow for a Nelson – so the savings start landing before the rest of the build is finished.
Do you do hourly billing or fixed price?
Fixed price for the pilot, every time. After that it's your call – fixed price per milestone or a small monthly retainer for ongoing iteration. We don't run open-ended T&M because it disincentivises us from finishing.
What's the realistic outcome for Nelson businesses?
Posting cadence up 5x, hours spent per week down to one. We don't promise tenfold lifts because we don't see them outside of marketing decks.
Will this run on our own infrastructure?
Yes, where it makes sense. AI social media can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Claude, Buffer, Meta Graph API, Vercel but the architecture supports your existing platform choices.
The honest version of a sales call.
No deck. No discovery doc. Just whether this is worth building and what it would cost.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.