Most of our Nelson engagements start the same way: a 20-minute call where the owner describes a workflow we've heard before in shape but never in detail. AI lead reactivation is then designed against the detail, not the shape.
Nelson-Tasman · Applied AI
Built and supported here – the way a Nelson business would actually use it.
What AI lead reactivation actually does
Your CRM is sitting on a graveyard of old leads that went quiet. An AI reactivation agent works through them at scale – researches what's changed at their business, writes a relevant re-entry message, and only books a meeting when there's a real reason to reconnect.
- 01 Scores every dormant lead by reactivation likelihood
- 02 Detects buying-trigger events (funding, hiring, product launches)
- 03 Personalised re-entry message referencing what's actually changed
- 04 Reports back which leads to bin and which to call this week
Built on: Claude for research + writing Clay / Apollo for signal data HubSpot / Salesforce / Pipedrive Slack digest of warm wake-ups
Nelson-Tasman
Why Nelson businesses are a fit for this.
- Nelson is creative, outdoorsy, and full of clever small businesses – AI here is about giving owner-operators their evenings back.
- Aquaculture, hops, tourism, and a deep creative sector. Nelson teams want tools that fit a smaller crew without enterprise overhead.
We work with teams across Nelson: CBD · Stoke · Tahunanui · Richmond · Motueka · Brightwater.
Talk to us about this →How we build AI lead reactivation for a Nelson team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Nelson business, so value lands before the build is finished. Wake up cold pipeline.
Talk to usThe outcome for Nelson teams
We'd call the engagement a success when Nelson teams are using the system without thinking about us. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
How long does AI lead reactivation take to ship for Nelson businesses?
We aim for a working pilot inside 4-6 weeks – narrow scope, real Nelson businesses data, measurable outcome. From there it's another 6-8 weeks of hardening before you'd consider it production. Full rollouts (multiple sites, multiple teams) typically land in 3-4 months.
Are there hidden costs we should plan for?
Three to know about: model/API spend (which we set up under your own account, not ours, so you see and control it), any new SaaS subscriptions we recommend, and your team's time during rollout. We surface all three in the quote so there are no surprises.
Do you have proof this works for Nelson businesses?
Direct case study: An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep. Happy to walk you through full numbers on a call.
Who owns the code and the model setup?
You do, on delivery. We deploy AI lead reactivation into your own cloud account where possible, with the model setup, prompts, evals and integration code all checked into a repo you own. Claude for research + writing sits in your account too – we don't operate it from ours.
Skip the pitch.
Tell us the workflow and we'll come back with what we'd build first.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.