AI lead reactivation in Nelson.
Built and supported here - the way a Nelson business would actually use it.
Nelson, up close.
Nelson Tasman has the fastest growing blue economy in the country, and Nelson is home to Australasia's biggest fishing port.
Sealord, Talley's and NZ King Salmon all operate from the region. Nelson Anniversary Day falls on on or near 1 February.
Seafood, forestry and horticulture move through Nelson every day. We build AI that handles the shipping paperwork, compliance records and invoicing that follow them.
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
What AI lead reactivation actually does
Your CRM is sitting on a graveyard of old leads that went quiet. With the right workflow automated, nine hours of admin a week could drop to about one.*
*Illustrative example only, based on 9 hours a week of admin falling to about 1 hour a week. Actual results vary by workflow and business.
Small team.
Real systems.
Zero fluff.
What AI lead reactivation covers
We'd call the engagement a success when Nelson teams are using the system without thinking about us.
- Scores every dormant lead by reactivation likelihood
- Detects buying-trigger events (funding, hiring, product launches)
- Personalised re-entry message referencing what's actually changed
- Reports back which leads to bin and which to call this week
- No AI theatre
- No annual contracts
How much is the admin really costing you?
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Definitely not a typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Good questions, answered
Who owns the code and the model setup?
You do, on delivery. We deploy AI lead reactivation into your own cloud account where possible, with the model setup, prompts, evals and integration code all checked into a repo you own. Claude for research + writing sits in your account too - we don't operate it from ours.
Are there hidden costs we should plan for?
Three to know about: model/API spend (which we set up under your own account, not ours, so you see and control it), any new SaaS subscriptions we recommend, and your team's time during rollout. We surface all three in the quote so there are no surprises.
How long does AI lead reactivation take to ship for Nelson businesses?
We aim for a working pilot inside 4-6 weeks - narrow scope, real Nelson businesses data, measurable outcome. From there it's another 6-8 weeks of hardening before you'd consider it production. Full rollouts (multiple sites, multiple teams) typically land in 3-4 months.
Does it keep up with KiwiSaver changes?
It has to. The minimum employer contribution rose to 3.5 per cent on 1 April 2026 and rises to 4 per cent on 1 April 2028.
Does scheduling handle public holidays?
It should. New Zealand has 11 national public holidays, including Matariki, plus a regional anniversary day that depends on where your business is.
Talk to us about AI lead reactivation
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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