AI social media in Napier-Hastings.
For Napier-Hastings operators who want a working pilot in weeks, not a year-long programme.
Hawke's Bay grows more apples, pears and stone fruit than anywhere else in New Zealand. We automate the packing schedules, export paperwork and staff admin behind it.
What Napier-Hastings runs on.
Farming, horticulture, wine and tourism are Hawke's Bay's key industries, and the region is the country's largest producer of apples, pears and stone fruit, much of it exported through Napier Port.
Napier Port is the main export port for the east coast of the central North Island. Harvest season brings some of Napier Port's highest export volumes.
From one-person trades to national organisations, we find the hours :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
What AI social media actually does
An AI social manager that writes captions in your voice, picks the right photos from your library, and posts on a schedule that actually fits your week - across Instagram, Facebook, LinkedIn, and TikTok. With the right workflow automated, nine hours of admin a week could drop to about one.*
*Illustrative example only, based on 9 hours a week of admin falling to about 1 hour a week. Actual results vary by workflow and business.
One workflow.
In production.
In weeks.
What AI social media covers
If we build the right slice first, Napier-Hastings teams feel the difference inside the first month.
- Captions and hashtags trained on your brand voice
- Pulls and rotates assets from your existing photo library
- Schedules across platforms with NZ-time aware posting
- Replies to DMs and comments with human-in-the-loop
- No AI theatre
- No shelfware or licences you do not use
How the work runs
We find the one workflow costing Napier-Hastings businesses the most hours, ship a working slice into production in weeks, prove it pays for itself, then harden it and hand it over.
An AI agency, minus the theatre.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Good questions, answered
How long does AI social media take to ship for Napier-Hastings businesses?
We aim for a working pilot inside 4-6 weeks - narrow scope, real Napier-Hastings businesses data, measurable outcome. From there it's another 6-8 weeks of hardening before you'd consider it production. Full rollouts (multiple sites, multiple teams) typically land in 3-4 months.
Who owns the code and the model setup?
You do, on delivery. We deploy AI social media into your own cloud account where possible, with the model setup, prompts, evals and integration code all checked into a repo you own. Claude sits in your account too - we don't operate it from ours.
Do you have proof this works for Napier-Hastings businesses?
Direct case study: Posting cadence up 5x, hours spent per week down to one. Happy to walk you through full numbers on a call.
What happens when the Holidays Act is replaced?
The Employment Leave Act 2026 replaces it on 6 August 2028. Until then payroll follows the current Holidays Act, so leave calculations need to handle today's rules and the changeover.
Does scheduling handle public holidays?
It should. New Zealand has 11 national public holidays, including Matariki, plus a regional anniversary day that depends on where your business is.
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