Most of our Masterton engagements start the same way: a 20-minute call where the owner describes a workflow we've heard before in shape but never in detail. AI lead qualification is then designed against the detail, not the shape.
Wairarapa · Applied AI
Built and supported here – the way a Masterton business would actually use it.
What AI lead qualification actually does
Every form-fill, every missed call, every Instagram DM – scored, enriched, and routed within minutes. Your team only sees leads that match your ideal customer.
- 01 Auto-enriches with NZBN, company size, and history
- 02 Scores using your past won/lost deals as training data
- 03 Hot leads get SMS-routed to the right rep instantly
- 04 Cold leads enter nurture, not the bin
Built on: Claude HubSpot NZBN API Twilio Vercel
Wairarapa
What's different about doing this work in Masterton.
- Wairarapa runs on agriculture, wine, and a thriving lifestyle-block community – AI here lets small operators run on bigger leverage.
- Sheep and beef, viticulture, and a tourism flow from Wellington commuters. AI tools that respect rural broadband budgets land best.
We work with teams across Masterton: Masterton CBD · Carterton · Greytown · Featherston · Martinborough.
Talk to us about this →How we build AI lead qualification for a Masterton team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Masterton business, so value lands before the build is finished. AI scores your leads.
Talk to usThe outcome for Masterton teams
Sales reps spend 70% less time on dead-end conversations. For Masterton teams, that almost always shows up as fewer interruptions and a calmer week, not a dashboard chart.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
How long does AI lead qualification take to ship for Masterton businesses?
We aim for a working pilot inside 4-6 weeks – narrow scope, real Masterton businesses data, measurable outcome. From there it's another 6-8 weeks of hardening before you'd consider it production. Full rollouts (multiple sites, multiple teams) typically land in 3-4 months.
How do you price AI lead qualification engagements?
Fixed-scope pilots first, then either project pricing or a small monthly retainer for the ongoing work. No long lock-ins, no 18-month black-box deals. Most Masterton businesses are surprised how small the first cheque is.
Anyone else in this space using AI lead qualification?
Plenty. Sales reps spend 70% less time on dead-end conversations. The interesting question is rarely "does it work" – it's "is your team ready to use the output." That's what we'd scope on the call.
Who owns the code and the model setup?
You do, on delivery. We deploy AI lead qualification into your own cloud account where possible, with the model setup, prompts, evals and integration code all checked into a repo you own. Claude sits in your account too – we don't operate it from ours.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.