Growth marketing in Kaikōura.

One owner for the funnel - wired into a Kaikōura workflow, not bolted on the side.

Built around how New Zealand works.

Marketing tied to booked work and paid invoices, not clicks, so you know which town and which channel actually pays.

  • Xero, founded in New Zealand
  • Payday filing, every payday
  • GST at 15 per cent

Kaikōura welcomes around a million visitors a year. We automate bookings, enquiries and reviews so small teams keep up with big seasons.

Small crew or big organisation, the busywork is the same :)

Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.

*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.

How the work runs

We find the one workflow costing Kaikōura businesses the most hours, ship a working slice into production in weeks, prove it pays for itself, then harden it and hand it over.

Built differently, on purpose.

Straight answers, even when the answer is no

One workflow live in weeks, not a programme

Measured in hours back, not slides

*Every engagement is scoped and quoted up front. Results vary by workflow and business.

Small team.
Real systems.
Zero fluff.

What you get

The shape of the result for Kaikōura teams: A weekly number you can act on, not a monthly slide deck.

  • Positioning and offer work before a dollar goes to media
  • Paid search and paid social, built and managed in-house
  • Lifecycle email and SMS wired to your CRM
  • A single dashboard covering spend, leads, and closed revenue
  • No shelfware or licences you do not use
  • No AI theatre

Kaikōura, up close.

Tourism, directly and indirectly, is the major contributor to Kaikōura's GDP, built on whales, the coastline and crayfish, alongside the district's fishing and farming heritage.

A deep undersea canyon brings Giant Sperm Whales close to the coast, and Whale Watch has run since 1987.

Good questions, answered

What's the smallest engagement you'd take on?

A two-week paid discovery for Kaikōura businesses that aren't sure whether the build is worth doing at all. You get a one-page write-up of what we'd build, what we'd skip, and what it would cost. About 30% of those discoveries end with us recommending you don't proceed.

How quickly can we see something running?

Week three for a clickable internal demo against real data. Week six for a slice your team can actually use. We hold ourselves to those numbers because they're what stops a project drifting into "endless discovery".

What tools do you build growth marketing on?

For growth marketing we usually reach for Google Ads API, Meta Marketing API, HubSpot, Claude, Looker Studio. We're tool-agnostic at heart - we pick what your Kaikōura team can actually run after we hand the build over, not what looks good on a vendor sticker.

Can AI help with payday filing?

It can prepare it. Employers file employment information every payday, within 2 working days when filing electronically, and automation can have it ready for a person to check.

Can it keep track of ACC levies?

Yes. ACC work levies are set by the classification unit your work falls under, and self-employed people are invoiced after filing their tax return.

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