AI personalisation in Invercargill.
Built and supported here - the way an Invercargill business would actually use it.
On the tools or running at scale, the admin still eats the week :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
From Tiwai Point to the dairy sheds, Southland businesses run lean crews. We automate rosters, reporting and invoicing so fewer hours go to the office.
An AI agency, minus the theatre.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
How much is the admin really costing you?
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
What AI personalisation actually does
Every customer sees the right product, message, and offer - based on what they've bought, browsed, and asked. With the right workflow automated, nine hours of admin a week could drop to about one.*
*Illustrative example only, based on 9 hours a week of admin falling to about 1 hour a week. Actual results vary by workflow and business.
Small team.
Real systems.
Zero fluff.
What you get
The shape of the result for Invercargill teams: Conversion lift of 18-32% over generic site experiences.
- Per-customer recommendations across web and email
- Dynamic landing pages tailored to traffic source
- Lifecycle messaging triggered by real behaviour
- GDPR + NZ Privacy Act compliant by default
- No shelfware or licences you do not use
- No annual contracts
Invercargill, up close.
Southland's economy rests on agriculture and processing, and the New Zealand Aluminium Smelter at Tiwai Point, across the harbour from Bluff, is the country's only aluminium smelter.
Tiwai Point has secured its energy supply to at least 2044. Most New Zealand dairy herds calve in spring, July to September.
Questions Invercargill businesses ask
When does AI personalisation actually pay back?
Inside the first quarter, in our experience. We pick the first slice specifically because it's the highest-leverage workflow for an Invercargill - so the savings start landing before the rest of the build is finished.
Will this run on our own infrastructure?
Yes, where it makes sense. AI personalisation can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Claude, Vercel Edge, Postgres, Klaviyo but the architecture supports your existing platform choices.
How do you price AI personalisation engagements?
Fixed-scope pilots first, then either project pricing or a small monthly retainer for the ongoing work. No long lock-ins, no 18-month black-box deals. Most Invercargill businesses are surprised how small the first cheque is.
Does scheduling handle public holidays?
It should. New Zealand has 11 national public holidays, including Matariki, plus a regional anniversary day that depends on where your business is.
Do you work with Xero?
Yes. Xero is one of the systems we build around, and we connect to the other tools you already run rather than asking you to switch.
Talk to us about AI personalisation
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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