We've worked with enough operators in Gisborne to know that the brief that arrives in our inbox is rarely the brief that ends up shipped. The first thing we do on any AI lead reactivation project is sit with your team for a day before we propose anything.
Gisborne · Applied AI
Wake up cold pipeline, built for businesses operating in Gisborne.
What AI lead reactivation actually does
Your CRM is sitting on a graveyard of old leads that went quiet. An AI reactivation agent works through them at scale – researches what's changed at their business, writes a relevant re-entry message, and only books a meeting when there's a real reason to reconnect.
- 01 Scores every dormant lead by reactivation likelihood
- 02 Detects buying-trigger events (funding, hiring, product launches)
- 03 Personalised re-entry message referencing what's actually changed
- 04 Reports back which leads to bin and which to call this week
Built on: Claude for research + writing Clay / Apollo for signal data HubSpot / Salesforce / Pipedrive Slack digest of warm wake-ups
Gisborne
What's different about doing this work in Gisborne.
- Tairāwhiti runs on horticulture, forestry, and tight-knit communities – AI here is about lightening admin so people stay on the land and the boat.
- Strong Māori economy, agriculture, and tourism shoulder peaks. AI tools that work offline and bilingually find a fast home here.
We work with teams across Gisborne: CBD · Kaiti · Mangapapa · Ruatoria · Wairoa.
Talk to us about this →How we build AI lead reactivation for a Gisborne team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Gisborne business, so value lands before the build is finished. Wake up cold pipeline.
Talk to usThe outcome for Gisborne teams
An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep. For Gisborne teams, that almost always shows up as fewer interruptions and a calmer week, not a dashboard chart.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
What's a typical engagement length for Gisborne businesses?
Six to twelve weeks for the build, then a short managed-services month while the system goes from "shipped" to "owned by your team". After that you keep us on retainer if you want, or take it from there yourself.
Are there hidden costs we should plan for?
Three to know about: model/API spend (which we set up under your own account, not ours, so you see and control it), any new SaaS subscriptions we recommend, and your team's time during rollout. We surface all three in the quote so there are no surprises.
What's the realistic outcome for Gisborne businesses?
An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep. We don't promise tenfold lifts because we don't see them outside of marketing decks.
Can you work with our existing systems?
Yes. The default AI lead reactivation stack we reach for is Claude for research + writing, Clay / Apollo for signal data, HubSpot / Salesforce / Pipedrive, Slack digest of warm wake-ups, but we'll bend it around whatever you already run – Xero, HubSpot, Shopify, Cin7, your own in-house apps. The discovery week maps every data source before any build starts.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.