We've worked with enough operators in Gisborne to know that the brief that arrives in our inbox is rarely the brief that ends up shipped. The first thing we do on any AI content generation project is sit with your team for a day before we propose anything.
Gisborne · Applied AI
Built and supported here – the way a Gisborne business would actually use it.
What AI content generation actually does
A content engine trained on your voice, not generic SaaS-speak. Service pages, blog posts, social captions, and email sequences that sound like you wrote them at 2am – but didn't.
- 01 Voice and tone trained on your past content
- 02 Built-in NZ-specific spelling, terms, and slang
- 03 Auto-publishes to your CMS, scheduled across channels
- 04 You approve before anything goes live
Built on: Claude Vercel AI SDK Sanity Buffer Ghost
Gisborne
Where Gisborne operators actually lose hours.
- Tairāwhiti runs on horticulture, forestry, and tight-knit communities – AI here is about lightening admin so people stay on the land and the boat.
- Strong Māori economy, agriculture, and tourism shoulder peaks. AI tools that work offline and bilingually find a fast home here.
We work with teams across Gisborne: CBD · Kaiti · Mangapapa · Ruatoria · Wairoa.
Talk to us about this →How we build AI content generation for a Gisborne team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Gisborne business, so value lands before the build is finished. AI content engine.
Talk to usThe outcome for Gisborne teams
Publishes 4x more content per week without adding headcount. For Gisborne teams, that almost always shows up as fewer interruptions and a calmer week, not a dashboard chart.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
What's a typical engagement length for Gisborne businesses?
Six to twelve weeks for the build, then a short managed-services month while the system goes from "shipped" to "owned by your team". After that you keep us on retainer if you want, or take it from there yourself.
Are there hidden costs we should plan for?
Three to know about: model/API spend (which we set up under your own account, not ours, so you see and control it), any new SaaS subscriptions we recommend, and your team's time during rollout. We surface all three in the quote so there are no surprises.
Anyone else in this space using AI content generation?
Plenty. Publishes 4x more content per week without adding headcount. The interesting question is rarely "does it work" – it's "is your team ready to use the output." That's what we'd scope on the call.
Can you work with our existing systems?
Yes. The default AI content generation stack we reach for is Claude, Vercel AI SDK, Sanity, Buffer, Ghost, but we'll bend it around whatever you already run – Xero, HubSpot, Shopify, Cin7, your own in-house apps. The discovery week maps every data source before any build starts.
Worth a conversation?
Even if you don't end up working with us, you'll leave the call knowing what's worth building.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.