Most of our Dunedin engagements start the same way: a 20-minute call where the owner describes a workflow we've heard before in shape but never in detail. AI lead reactivation is then designed against the detail, not the shape.
What AI lead reactivation actually does
Your CRM is sitting on a graveyard of old leads that went quiet. An AI reactivation agent works through them at scale – researches what's changed at their business, writes a relevant re-entry message, and only books a meeting when there's a real reason to reconnect.
- 01 Scores every dormant lead by reactivation likelihood
- 02 Detects buying-trigger events (funding, hiring, product launches)
- 03 Personalised re-entry message referencing what's actually changed
- 04 Reports back which leads to bin and which to call this week
Built on: Claude for research + writing Clay / Apollo for signal data HubSpot / Salesforce / Pipedrive Slack digest of warm wake-ups
Otago
What's different about doing this work in Dunedin.
- Dunedin pairs a strong university research culture with practical southern businesses. AI here means proven tools, not hype.
- Education, health, tech, and a tourism shoulder season that hits hard. AI helps Dunedin teams smooth the peaks and protect the people.
We work with teams across Dunedin: CBD · North Dunedin · South Dunedin · Mosgiel · Port Chalmers · Green Island.
Talk to us about this →How we build AI lead reactivation for a Dunedin team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Dunedin business, so value lands before the build is finished. Wake up cold pipeline.
Talk to usThe outcome for Dunedin teams
What changes for Dunedin teams after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
How long does AI lead reactivation take to ship for Dunedin businesses?
We aim for a working pilot inside 4-6 weeks – narrow scope, real Dunedin businesses data, measurable outcome. From there it's another 6-8 weeks of hardening before you'd consider it production. Full rollouts (multiple sites, multiple teams) typically land in 3-4 months.
Are there hidden costs we should plan for?
Three to know about: model/API spend (which we set up under your own account, not ours, so you see and control it), any new SaaS subscriptions we recommend, and your team's time during rollout. We surface all three in the quote so there are no surprises.
Can you walk us through a comparable build?
Yes – on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep.
Who owns the code and the model setup?
You do, on delivery. We deploy AI lead reactivation into your own cloud account where possible, with the model setup, prompts, evals and integration code all checked into a repo you own. Claude for research + writing sits in your account too – we don't operate it from ours.
The honest version of a sales call.
No deck. No discovery doc. Just whether this is worth building and what it would cost.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.