AI personalisation in Cromwell.
AI personalisation designed around the way a Cromwell team actually runs.
Nearly half of New Zealand's export cherries come from the Cromwell Basin. When picking starts, AI keeps orders, staff and export paperwork moving.
What AI personalisation actually does
Every customer sees the right product, message, and offer - based on what they've bought, browsed, and asked. With the right workflow automated, nine hours of admin a week could drop to about one.*
*Illustrative example only, based on 9 hours a week of admin falling to about 1 hour a week. Actual results vary by workflow and business.
How the work runs
We find the one workflow costing Cromwell businesses the most hours, ship a working slice into production in weeks, prove it pays for itself, then harden it and hand it over.
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Less admin.
More weekend.
No theatre.
What AI personalisation covers
If we build the right slice first, Cromwell teams feel the difference inside the first month.
- Per-customer recommendations across web and email
- Dynamic landing pages tailored to traffic source
- Lifecycle messaging triggered by real behaviour
- GDPR + NZ Privacy Act compliant by default
- No shelfware or licences you do not use
- No annual contracts
An AI agency, minus the theatre.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Cromwell, up close.
Horticulture is a mainstay of Central Otago, and nearly half of New Zealand's export cherries are grown in the Cromwell Basin.
Central Otago is the most southerly wine region, and most of its plantings are Pinot Noir.
Good questions, answered
Can you walk us through a comparable build?
Yes - on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. Conversion lift of 18-32% over generic site experiences.
What if our Cromwell doesn't have any data ready?
Most don't. Getting the data into shape - ingestion, cleaning, the lightweight contracts you need before any model is useful - is part of the engagement. For AI personalisation specifically, we typically run that work on Claude, Vercel Edge, Postgres, Klaviyo and assume messy starting conditions from day one.
How fast could we have AI personalisation in production?
Eight to ten weeks for most Cromwell businesses. Faster if your data is in good shape and slower if we're untangling a legacy integration first. We'll give you a realistic number on the scoping call rather than the optimistic one.
Can it remind us about the annual return?
Yes. Every company must file an annual return with the Companies Office each year, separate from its tax return.
Does it keep up with KiwiSaver changes?
It has to. The minimum employer contribution rose to 3.5 per cent on 1 April 2026 and rises to 4 per cent on 1 April 2028.
Talk to us about AI personalisation
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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