AI usage principles and policy
What we do, what we will not do, and what you can hold us to. Written to be quoted back at us, not to be admired.
What we will not build
A policy that only lists what a company is willing to do says nothing. These are refusals, and they hold even where the work is offered and paid for.
- Build surveillance or scoring systems aimed at the people whose data trained them.
- Deploy a system that makes a consequential decision about a person with no human in the loop.
- Use client data, iwi data or te reo Māori content as training data.
- Ship a system we cannot explain, or whose outputs we cannot trace.
- Present model output as human work, or human work as model output.
- Take an engagement where the measure of success is headcount removed.
The frameworks we build to
These are other people’s frameworks, not ours. We describe what each asks for and what we do about it, and we claim no endorsement or accreditation from any of them.
This is a statement of how we work, not legal advice, and it does not replace the terms of any engagement. Where a framework governs your organisation, take your own advice on it.